Save the Boundary Waters
A public lands icon lies in northeastern Minnesota, tucked away from the busy world: The Boundary Waters.
Spanning 1.1 million acres, the Boundary Waters Canoe Area Wilderness has delighted outdoor adventurers and nurtured wilderness-edge communities for more than a century. It is the most-visited Wilderness Area in the country, and its waters are among the world’s cleanest. But it’s under threat. Proposed sulfide-ore copper mining within the Boundary Waters’ watershed would spoil a natural landmark and economic lifeline.
The Campaign to Save the Boundary Waters leads the fight to protect the Boundary Waters permanently. I cultivate the campaign’s online presence by creating digital content for web and social media.
Blog posts our supporters
(and search engines) love
We don’t need to sacrifice the Boundary Waters for a clean energy future
Don’t be fooled, H.R. 2794 would benefit northeastern Minnesota
The Forest Service heard your voice — here’s what happens next
With a 1,200-mile canoe trip, six adventure advocates hope to raise awareness for Boundary Waters protections
Planning your first Boundary Waters trip? Consider these 5 tips
How the Boundary Waters and Voyageurs National Park are interconnected — and what makes them different
Purposeful, engaging Instagram content
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Establishing best practices
We’re all responsible for keeping our natural spaces pristine. As the outdoors grows more popular, so does the need to understand how we can minimize human impact.
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Highlighting business partners
When the Interior Secretary comes to town, you show off your buddies. We thanked Sect. Haaland for visiting MN and outlined the Boundary Water’s economic power.
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Synthesizing information
We helped break down a major piece of conservation legislation for our supporters so they were well-equipped to spread the word about Boundary Waters protections.
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Keeping the facts straight
The clean energy revolution is here to stay, but it’s just a trend to some. We checked the facts on bogus claims that a copper mine would help fight climate change.
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Breaking big news
We had just won a big victory — the Forest Service was recommending a 20-year ban on copper mining near the Boundary Waters. My job was to make sure our announcement looked the part.
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Rallying critical support
The Forest Service had just recommended a 20-year ban on copper mining near the Boundary Waters — a big deal. But the work wasn’t done: We still needed to make sure the recommendation stuck.
Web design that keeps you scrolling
One of my first tasks at the Save the Boundary Waters was a complete redesign of our page about the region’s ecosystem. Prior to my arrival, the page simple featured three tiled images of some of the Boundary Waters’ most iconic species. I focused on painting a holistic picture of the ecosystem that would engage users all the way to the bottom. Thanks to the Typeform quiz I created, we’ve got proof that visitors devour this page. All the answers to the quiz can be found without going anywhere else, and our average score is nearly 80%.
Eye-catching graphics
